Introduction & notes
BooksManagement, Strategy & BrandingIntermediate to ProfessionalPrint / EPUB
Scramble
How Agile Strategy Can Build Epic Brands in Record Time
Scramble is a business thriller about agile strategy, branding, and design thinking, showing how teams can rethink a business and build a stronger brand under intense time pressure.
Marty Neumeier16
#Strategy#Agile Strategy#Branding#Management#Business#Design Thinking#Innovation#Marketing#Leadership#Marty Neumeier
WHY IT MATTERS
Why I recommend this book
It turns strategy from an abstract planning exercise into a practical, collaborative process and demonstrates its application through a realistic business narrative.
BEST FOR
Who will get the most from it?
Executives, entrepreneurs, strategists, product managers, marketers, designers, business consultants, and branding professionals
KEY IDEAS